What is the function of MAM policies in Intune?

The function of Mobile Application Management (MAM) policies in Intune is primarily to secure corporate data on personal devices without requiring Mobile Device Management (MDM). This means that organizations can protect their sensitive information and applications on employee-owned devices, ensuring that the corporate data remains secure even outside the boundaries of a traditional managed device environment.

MAM policies allow IT administrators to implement security controls such as app protection policies that would apply to specific applications, regardless of whether the device is managed by the organization. This is particularly important in a Bring Your Own Device (BYOD) scenario, where employees use their own devices for work.

By focusing on application-level security, MAM policies can enforce actions such as requiring password authentication, preventing data sharing between managed and unmanaged applications, and remotely wiping corporate data from the applications without affecting personal data stored on the device. This separation of management creates a secure environment for corporate data while respecting user privacy and personal device ownership.